Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River : Pearson, 2016.Edition: 7th edDescription: xx, 476 p. : col. ill. ; 27 cmISBN: - 9781292093635
- HF5415.123 .C58 2016
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MAIN General | AUE Library Collection | HF5415.123 .C58 2016 (Browse shelf(Opens below)) | 1 | Available | CHECKEDOUT | 14025351 | ||
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Books
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MAIN General | AUE Library Collection | HF5415.123 .C58 2016 (Browse shelf(Opens below)) | 2 | Available | 14025341 |
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| HF5415.12.I74 T46 2011 Islamic branding and marketing : | HF5415.123 .A49 2015 تسويق المعلومات و خدمات المعلومات / | HF5415.123 .C58 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C58 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123.T35 2013 الإعلان والدعاية في التلفزيون : |
Includes bibliographical references (p. 456-460) and index.
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