Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
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TextPublication details: Mason, Ohio : South-Western Cengage Learning, 2013.Edition: 9th edDescription: xxii, 729 p. : ill. (some col.) ; 29 cmISBN: - 9781133191421
- HF5415.123 .S55 2013
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MAIN General | AUE Library Collection | HF5415.123 .S55 2013 (Browse shelf(Opens below)) | 1 | Available | 14034741 | ||
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MAIN General | AUE Library Collection | HF5415.123 .S55 2013 (Browse shelf(Opens below)) | 2 | Available | 14034751 |
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| HF5415.123 .C58 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C58 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123.T35 2013 الإعلان والدعاية في التلفزيون : | HF5415.123 .Z832 2018 الاتصالات التسويقية المتكاملة (في القرن الحادي و العشرين) = | HF5415.125 .B47 2000 Mastering data mining : |
Includes bibliographical references and index.
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