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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780135045596 (casebound : alk. paper)
  • 0135045592 (casebound : alk. paper)
  • 9780132453134
  • 0132453134
Subject(s): DDC classification:
  • 647.94 22
LOC classification:
  • TX911.3.M3 K68 2010
Contents:
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection TX911.3 .M3 K68 2010 (Browse shelf(Opens below)) 1 Available 10041271
Books Books MAIN General AUE Library Collection TX911.3 .M3 K68 2010 (Browse shelf(Opens below)) 2 Available 10041301
Browsing MAIN shelves, Shelving location: General, Collection: AUE Library Collection Close shelf browser (Hides shelf browser)
TX911.3.M27 W873 1997 Working in hotels and catering / TX911.3 .M3 I86 1999 Hotel sales & operations / TX911.3 .M3 K68 2010 Marketing for hospitality and tourism / TX911.3 .M3 K68 2010 Marketing for hospitality and tourism / TX945.5.M33 L68 1986 McDonald's : U21 .L524 2010 Nothing less than victory : U21.2 .C63 2006 War :

Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.

Includes bibliographical references and index.

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