Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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TextPublication details: Hoboken, NJ : Wiley, c2011Edition: 5th edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN: - 0471451878
- 658.8/48 21
- HF1416 .K68 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF1416 .K68 2011 (Browse shelf(Opens below)) | 1 | Available | 10062691 |
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| HF1416 .K443 2015 Global marketing / | HF1416 .K443 2015 Global marketing / | HF1416 .K68 2004 Global marketing management / | HF1416 .K68 2011 Global marketing management / | HF1416 .L341 2003 International marketing : | HF1416 .P49 2008 International Marketing Strategy : | HF1416 S389 2001 How Small Business Trades World Wide: Your Guide to Starting or Expanding a Small Business International Trade Company Now |
Includes bibliographical references and indexes.
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