The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
Material type:
TextPublication details: Chichester, West Sussex, United Kingdom : Wiley, 2014.Description: xvii, 262 pages.: 24cmISBN: - 9781119961765
- HF5415.13 .S875 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF5415.13 .S875 2014 (Browse shelf(Opens below)) | 1 | Available | 14008491 |
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| HF5415.13 .O97 2011 The Oxford handbook of strategic sales and sales management / | HF5415.13 .P388 2006 A preface to marketing management / | HF5415.13 R69 1999 Easy step by step guide to marketing | HF5415.13 .S875 2014 The marketing pathfinder : | HF5415.13 .W57 2016 Services marketing : | HF5415.13 .W57 2016 Services marketing : | HF5415.13 .W78 2011 Thoughts on company management / |
Includes bibliographical references and index.
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