Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy.
Material type:
TextLanguage: English Publisher: New York, NY : McGraw-Hill Education, 2024Edition: 18th editionDescription: 780 pages, illustrations, tables ; 28 cmContent type: - text
- unmediated
- volume
- 9781266124983
- HF5415 .C26 2024
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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MAIN | College of Business Administration (COBA) | HF5415 .C26 2024 (Browse shelf(Opens below)) | Available | 0000074 |
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| HF1388 | .W55 2024 International Business: The Challenges of Globalization/ | HF1459 .H55 2025 International Business: Competing in the Global Marketplace/ | HF5387 .C37 2022 Business & Society/ ethics, sustainability & stakeholder management / | HF5415 .C26 2024 Essentials of marketing : a marketing strategy planning approach / | HF5415 .F37 2024 Strategic Content Marketing/ | HF5415 .I51 2025 Influencer Marketing: Building Brand Communities and Engagement/ | HF5415.126 .V57 2025 Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)/ |
Includes bibliographical references and index.
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