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Essentials of marketing / William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 14th ed. international edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dubuque : McGraw-Hill Education, 2015
Availability: Items available for loan: MAIN (1)Call number: HF5415 .W55 2015.
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy. by
Edition: 18th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: New York, NY : McGraw-Hill Education, 2024
Availability: Items available for loan: MAIN (1)Call number: HF5415 .C26 2024.

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