Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, 2013.Edition: 9th edDescription: xxii, 729 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415.123 .S55 2013 (Browse shelf(Opens below))	1	Available		14034741
Books	MAIN General	AUE Library Collection	HF5415.123 .S55 2013 (Browse shelf(Opens below))	2	Available		14034751

Includes bibliographical references and index.

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