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1.
Creative advertising : an introduction / Miriam Sorrentino. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Publishing, 2014
Availability: Items available for loan: MAIN (1)Call number: HF5823 .S67 2014.

2.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Hoboken, N.J. : John Wiley & Sons, 2009
Availability: Items available for loan: MAIN (1)Call number: HD69.B7 W44 2009.

3.
Principles of advertising & IMC / Tom Duncan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC.
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .D846 2005.

4.
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Hoboken, N.J. : John Wiley, c2006
Availability: Items available for loan: MAIN (3)Call number: HD69.B7 W44 2006, ...

5.
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: MAIN (1)Call number: HD69.B7 L486 2003.

6.
Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1996
Availability: Items available for loan: MAIN (1)Call number: HD69.B7 A216 1996.

7.
The brand called you : the ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand / Peter Montoya. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Personal Branding, c2009.
Availability: Items available for loan: MAIN (1)Call number: QB69.B7 M65 2005.

8.
The Brand promise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, c2008
Other title:
Availability: Items available for loan: MAIN (3)Call number: HD69.B7 K623 2008, ...

9.
Global destination brand science / Duane E. Knapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Anacortes WA : Brandstrategy, inc, 2012
Availability: Items available for loan: MAIN (5)Call number: HD69.B7 K62 2012, ...

10.
Destination brand science / Duane E. Knapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Anacortes WA : Brandstrategy, inc, 2005
Availability: Items available for loan: MAIN (2)Call number: HD69.B7 K62 2005, ...

11.
The Brand mindset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Other title:
  • nd mindset
Availability: Items available for loan: MAIN (2)Call number: HD69.B7 K62 2000, ...

12.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: MAIN (1)Call number: HD69.B7 A22 1991.

13.
Techno Brands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1995
Availability: Items available for loan: MAIN (1)Call number: HC79.H53 P48 1995.

14.
Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : iUniverse, inc , 2010
Availability: Items available for loan: MAIN (1)Call number: HD69.B7 C4483 2010.

15.
Reflections on a cultural brand : connecting with lifestyles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington : Hartman Group, 2003
Availability: Items available for loan: MAIN (1)Call number: HF5415 H34 2003.

16.
Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmann and Kitty Bolhöfer] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Gestalten, 2011
Availability: Items available for loan: MAIN (1)Call number: HD69 .B7 O87 2011.

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